How to use Multiples for Startup Valuation

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Startup valuations have become an increasingly difficult, as the crisis put pressure on the market. The most critical aspect for the entrepreneurial ecosystem is to back up valuations as solid as possible. A startup’s valuation is the pre-money valuation of equity (including cash on accounts, but without debt) before an investment. It determines how much of the company’s shares will be sold to investors, or how much equity will be given to employees, against dilution. Startup valuations are determined by various factors such as the company’s founders or management team quality, product, technology, scalability, and obviously financial and operational performance, industry trends, as well as competition.

One of the most important factors that determines the value of a startup is the multiple – compare Venture Method, or First Chicago Method. A multiple is a metric that investors use to evaluate a company’s performance and potential for future growth in comparison to peers. Investors usually use multiples to calculate the value of a company based on its revenue or earnings. Typically, the higher the multiple, the more valuable the startup or the higher the price of shares for investors. The larger a company gets the more multiples expand, in order to reflect market and brand power.

There are several sources for startup multiples, including publicly-traded companies in the same industry, investment advisors, and private market data sources.

Publicly-Traded Companies

Publicly-traded companies in the same industry are an excellent source of multiples. They have readily available financial statements, which can provide insight into how much similar companies are worth. Additionally, these companies’ P/E ratios can be used as a benchmark to measure whether a startup is overvalued or undervalued.

Investment Advisors

Experienced investment advisors – just like Venionaire Capital – are another excellent source of multiples. They have access to private market data, proprietary transactional data, industry trends, and information on recent deals. Investment advisors often use an adapted discounted cash flow (DCF) method with a terminal value called “First Chicago Method” to determine startup valuations. This approach factors in the startup’s expected cash flows and uses a (mostly very high) discount rate to calculate the present value of those cash flows.

Private Market Data Sources

Private market data sources are another great source of multiples. Many data sources provide information on comparable companies, recent deals, and valuation trends. Some popular private market data sources include PitchBook, CB Insights, or Bloomberg. While these sources often require quite expensive subscriptions, they provide a lot of information. This can be helpful when determining a startup’s valuation. Our Analysts recommend to use www.dealmatrix.com to calculate startup valuations, and have the results challenged by professional advisors.

In conclusion, determining a startup’s valuation is critical for entrepreneurs, investors, and employees. Multiples are an essential component of startup valuations and provide an excellent benchmark for comparing the performance of similar companies. There are several sources for multiples, including publicly-traded companies, investment advisors, and private market data sources. Entrepreneurs and investors should consider utilizing these sources to make informed decisions about startup valuations.

 

EVSI REPORT Q1 2023 | OUTLOOK FOR Q2 2023 DECREASES

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Q1 2023 was expected to be the continuation of the European economy recovery, as highlighted by the International Monetary Fund report after three macroeconomic events shook European economics (WEF, 2023). The war in Ukraine, rising infl ation, and the energy crisis. Despite signs of recovery in Q4 2022, in Q1 2023 Venture investment was faced with a banking crisis as well, which aff ected several institutions, including vital Silicon Valley Bank and Credit Suisse.

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New Instagram Feature Alert

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In this article, you’ll discover the latest new features that Instagram & Meta will launch in the next weeks.

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Stand Out from the Crowd

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How PR Can Help Start-Up Founders Establish Themselves as Niche Experts

As a start-up founder, certainly one of your primary goals is to establish yourself as an industry expert and a thought leader in your niche. Doing so can help you gain credibility, attract investors, and furthermore differentiate yourself from competitors. But with so many start-ups vying for attention, how can you position yourself as a niche expert? How can you stand out from the crowd? The answer lies in public relations (PR).

PR is certainly an effective tool that can help start-up founders build their personal brand and position themselves as experts in their field. Here are some ways that founders can use PR to establish themselves as niche experts:

  1. Leverage Your Story: Every founder has a unique story that can resonate with the public. Maybe you come from an unusual background, you have a passion for a particular cause or you probably mastered a significant hurdle. Your story can help you connect with your target audience. Work with a PR professional to craft a compelling story that shows your expertise in your niche.
  2. Create Thought Leadership Content: As a founder, you likely have a wealth of knowledge and insights that can benefit your target audience. With this in mind you can create thought leadership content such as blog posts, white papers, and industry reports that provide valuable insights and show your expertise. Share your content on social media, your website, and with relevant media outlets to establish yourself as a go-to resource in your niche.
  3. Participate in Industry Events: Conferences and trade shows are excellent chances to network with other professionals in your field. Thus you can establish yourself as an expert. Consider speaking at events or participating in panels to share your kow-how with others in your niche. Work with a PR professional to secure speaking engagements and to promote your participation in relevant events.
  4. Engage with the Media: The media can help you reach a broader audience and establish yourself as a niche expert. Reach out to relevant journalists and media outlets to share your story and expertise. Offer to provide commentary on industry trends or offer your knowledge for relevant stories. Work with a PR professional to develop a media strategy.  Hence you can build relationships with journalists and media outlets.
  5. Build a Strong Online Presence: Your online presence is obviously crucial in positioning yourself as a niche expert. Create a professional website that shows your expertise and provides valuable resources to your audience. Develop a social media presence that engages with your audience and provides thought leadership content. Consider partnering with influencers and industry experts to broaden your reach and establish yourself as an authority in your field.
Conclusion

All things considered, public relations (PR) are evidently a powerful tool that start-up founders can use to establish themselves as niche experts. Additionally it helps them to differentiate themselves from competitors. By leveraging their unique story, creating thought leadership content, participating in industry events, interact with the media, and building a strong online presence, start-up founders can prove their expertise. Furthermore they can position themselves as thought leaders in their field. Working with a PR professional can help founders develop a strategy that maximizes their visibility and credibility.  Ultimately that leads to higher credibility, investment, and growth opportunities.

How dangerous SVB’ bankruptcy for Europe’s startups?

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How dangerous is SVB’s bankruptcy for Europe’s startups?

It’s the biggest bank failure in the U.S. since the 2008 financial crisis, and the collapse of Silicon Valley Bank (SVB) could yet prove to be a major blow to Europe’s startup ecosystem.

A concatenation of crises in Europe and around the world has been severely impacting our economy for a good three years. The startup or venture capital market is not immune to geopolitical and general economic developments. Historically, however, crises have also had their positive sides. They have often been drivers of innovation. That explains the high investment records and the relatively stable market sentiment (see also: European Venture Sentiment Index). What happens now when the heart of the innovation industry, Silicon Valley Bank (SVB), the most active startup investment bank in the world, suddenly finds itself in trouble due to the rising interest rate environment and poor management? Is this bank critical to the system? Does this bank failure also affect Austrian founders and investors? Was the SVB an isolated case?

SVB’s importance to the innovation sector

SVB was indeed, as FED, FDIC and HM Treasury have stated, in any case not system-critical for the banking sector, but very much so for the innovation sector. Hundreds of thousands of jobs in the technology sector and deposits from over 1,000 venture funds were suddenly at stake. Banks in general seem to be particularly risky at the moment. This week, for example, the rating agency Moody’s changed the short-term rating of the entire U.S. banking sector from “stable” to “negative. Credit Suisse’s credit default swaps – a key indicator of default risk – shot up. In light of this news, we feel very much reminded of 2008. The banking sector is once again in enormous trouble due to high savings volumes, low lending, coupled with the geopolitical crisis, a generally crisis-ridden economy and increased interest rates.

Parallels to 2008?

However, compared to the Lehman Brothers bank failure in 2008, one has to see very clear differences here. Although SVB ranked 16th among all U.S. banks in terms of total assets, it was far smaller than Lehman Brothers. A venture capitalist specializing in the technology industry may be systemically relevant for its niche. But it is of rather minor importance for the global financial system. SVB’s bankruptcy did not cause a global, cross-industry domino effect, as we saw in 2008. It is more likely to be the central banks that are causing the sector to suffer globally.

Experts considered the Silicon Valley Bank as one of the most important financiers for the start-up scene in the USA. But German and Austrian startups are also said to be affected by the insolvency. Worldwide, there is talk of a total of several tens of thousands of affected corporate customers. SVB’s bankruptcy could yet prove to be a major blow to Europe’s startup ecosystem, as it is not clear what HSBC (the new owner of SVB U.K.) will do with the bank. The U.S. bank was very strong and important in our niche, which no one else could or wanted to fill. European banks are risk averse and much more hesitant when it comes to lending to startups, specifically technology companies. They much preferred to finance large real estate developers, but this could be their undoing. The first rumors that Raiffeisen Bank International, which apparently gave credit lines worth billions to Signa Holding, among others, is not doing very well are already making the rounds in Vienna’s financial center.

Impact on European startups and financing bottlenecks

Historically, the innovation sector has generally been more crisis-resistant than liquid stock markets – although not immune to corrections – and has even been spurred on in part by a wave of start-ups based on many releases of talent. What was always needed, however, was venture capital. In this area, the company has recently already had to contend with financing bottlenecks. The loss of SVB has further exacerbated this situation. We now fear that this collapse will discourage other banks even more than before from financing technology companies in the same way.

In the case of our portfolio companies, we have always paid attention to good risk management. Accordingly, SVB’s bankruptcy affected neither them nor our funds. In our crypto fund “Tigris Web3”, we are paying close attention to how the eruptions in the traditional financial sector will play out. Tendentially, our analysts see a great opportunity for decentralized financial providers, provided the stablecoin problem is solved. So-called CBDC (Central Bank Digital Currency) can quickly trigger an upswing in the crypto market. There may be an opportunity in this market even if the traditional financial world wobbles.

 

This article written by Venionaire Capital’s CEO Berthold Baurek-Karlic was originally published as a guest commentary in the Wiener Zeitung. 

 

How wealthy families seek returns

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How wealthy families seek returns

The degree to which family offices are willing to take risks is also influenced by the age of their investments. Family portfolios have recently undergone some changes.

In the previous year, investors had to be skillful to achieve positive returns. Apart from a few outliers like the Brazilian Bovespa, stock indices and government bonds ended the year on a downward trend. With the recent rise in interest rates, the previous upward trend in real estate prices has stalled in several locations. These developments have caused significant changes in the portfolios of family offices, which tend to maintain a low profile.

Liquidating real estate

While family offices’ investment approaches are typically kept confidential, recent investment trends have been observed, according to our Managing Partner (CEO) Berthold Baurek-Karlic, who spoke to the Austrian Newspaper “Die Presse“. “I have witnessed the most rapid divestment from real estate in my entire career. The scale and swiftness of the reduction were astounding”, said our CEO.

Family Offices

Over the past few months, Europe’s family offices have been re-allocating their portfolios in a manner that would be unsuitable for investors seeking rapid returns. “The investors we collaborate with are highly resilient”, notes family office specialist Frank Floessel in an interview with “Die Presse”. “The same goes for investments in venture capital or private equity. These asset classes have lower liquidity and exiting them in the short term often incurs significant discounts.”

Investors with Long-term Perspective

Family offices, however, frequently possess the luxury and fortitude to maintain investments for decades. This is why they are instrumental in supporting investors in nascent businesses, where it is uncertain when and how much profits will be earned. Industries reliant on research, in particular, demand long-term commitment.

Our CEO Baurek-Karlic explains: “We are overseeing a space company that would not have been possible without the support of the public sector and family offices. They may have considerable resources, but at the end of the day, the technological undertaking must be feasible, financially viable, and sustainable.”

Baurek-Karlic and Floessel refrain from mentioning the entrepreneurial families that they advise on asset management. However, the experts stress that various offices have diverse investment strategies. While some prioritize philanthropy, others distance themselves from charitable contributions and patronage.

Legacy Wealth

“There are families that wholeheartedly embrace venture investments, while others adopt a highly conservative investment approach. My differentiating factor there is primarily the age of the wealth,” explains Floessel. “The older the wealth, the greater the probability of a more distant relationship with it.”

You can find the full article (published in German) here.

Why the crisis forces startups to rethink

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Why the crisis forces startups to rethink

The recent collapse of the Silicon Valley Bank,  that focused on financing tech companies and start-ups, has put even more pressure on an already struggling startup sector. With venture capitalists already exercising caution, the liquidity bottlenecks caused by the collapse have further threatened the scene. Though authorities and investors are working to limit the damage and save parts of the institution, SVB, which collapsed just over a week ago, the increased nervousness on capital markets in Europe and elsewhere is making life even harder for young companies.

Unfortunately, this comes at a time when startup financing is already much more difficult to obtain than it was until the middle of last year. In Austria, for example, startup financing has plummeted by about 86 percent since mid-2022 and has yet to recover in the current year. As a result, the scene is facing another twelve challenging months.

Structure problems

According to reports from the industry, the coming months are unlikely to bring any relief to the struggling startup sector. With interest rates on the rise and a challenging year for investments such as stocks and bonds, capital providers are becoming more risk-averse and less liquid. However, this is only part of the story, as the lack of venture capital in Austria was already a problem before the current crisis.

Our Managing Partner (CEO) Berthold Baurek-Karlic gave his statement to Austrias Newspaper “Die Presse” on this subject.

You can find the full article (in german) here: https://www.diepresse.com/6265069/warum-die-krise-start-ups-zum-umdenken-zwingt?from=rss

Series-A funding: How can startups be more attractive for VCs in 2023

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Many startup founders struggle to secure funding for the expansion of their companies after raising the Pre-Seed and Seed rounds, especially in 2023.  CB Insights found that only 48% of startups manage to attract Series-A funding, after a Seed round. Fundraising in Series-A is much more challenging and requires a more careful and detailed strategic planning compared to earlier stages. Startups may fall to liquidity bottlenecks if they fail to successfully attract funding on time which may pressure the company to raise at more unfavourable terms.

Fundraising in 2023

Fundraising environment in 2023 is highly affected by the global macroeconomic environment. Thus startups experience additional difficulties to raise funds due to higher degree of selectivity on the investors’ side since they are more reluctant to deploy funds in new opportunities and rather focused on maintaining their existing portfolio startups. In this article, we elaborate on the specifics of Series-A funding rounds today and we also propose some good practices founders can use.  

What is Series-A

After a startup has raised a seed round and made substantial strides toward realizing its objectives and reached certain milestones, such as developing an MVP and growing an initial customer base, it enters one of the most important stages of investment known as Series-A investment round. This stage of financing is meant to assist startups in growing their businesses and achieving their goals. One of the main characteristics of Series-A funding that differs it from previous stages is a readiness to significantly scale its already proven idea and raise capital mainly for business development. Prior to this investment, startups are expected to develop and launch an MVP, then receive feedback from its initial customers as well as gain some market share. It all comes down to a proof in product-market-fit, which has to be achieved in order to qualify for such a round. Investors consider proven traction as a crucial element for startups to receive Series A funding. Accordingly, founders must back up their claims with traction of a developed product, customers as well as strong professional backgrounds and expertise.

Series-A ranges

In order to attract Series A funding, startups must convince investors of their unique value proposition as well as the ability to fulfil commitments and established targets. A couple years ago more than one million in ARR was the minimum threshold for investors to recognise sufficient traction. Today we see plenty companies showing even EUR 3-5m in ARR. Competition for Venture funding become tougher. In the process of many back-to-back 30 min pitches with busy investors, founders must remain calm and present their companies at their best. Typically, a Series-A funding round in Europe ranges between €1.5m and €8m depending on the company’s industry and geographical focus. Series-A funds are primarily used to scale, expand into new markets, acquire key personnel, and create the infrastructure required for mass expansion. 

When to raise a Series-A

We advise entrepreneurs to take into account the following important factors when deciding on when to raise a Series-A round: 

  • Product-market fit – For obtaining Series-A financing, a startup is expected to demonstrate that its product or service has already established product-market fit and that a company targets a large enough, fast-growing, and highly-scalable market.  
  • Proven traction and room for growth – Established initial customer base and the existence of market demand that can be addressed with more investment.
  • Realistic and well-aligned growth strategy – It is essential to develop a well-defined growth strategy using data of the market entry with MVP to indicate investors that the firm has a clear path to scale its product and achieve the next stage of growth.
  • Experienced team – Having a solid and competent team boosts investor confidence and contributes to securing Series-A.
  • Competitive advantage – It is crucial for receiving Series-A funding to demonstrate a superiority of the startup’s product to similar products in the market using data of a launched MVP.  It is also important to show how it will be able to take over the existing market and its competition’s market share.
  • Runway – It is important to have sufficient runway left to not have pressure in the fundraising and negotiation process. Generally investors like to see at least 9 months runway at the start of the fundraising process (with additional 3 months of fundraising readiness prior to the start of the process).  

 What to include in your pitch-deck

As we already mentioned, when conducting due diligence for a Series-A investment round, investors are more selective. As a result, they have higher demands for portfolio startups at that stage. Therefore, for raising a Series-A round founders should approach creation of a pitchdeck special attentiveness. We recommend including certain items in a pitch deck for the given investment stage: 

  • Goal – A short summary of the company and the value it is contributing 
  • Market – Presentation of market trends and its development, including growth estimates. It should also demonstrate existing demand which can be fulfilled by a startup’s product after its scale through a Series A investment round 
  • Problem – Description and proof of a relatable problem and target audience affected by it
  • Solution – Full description of how your product solves an existing problem, and can monetize it 
  • Traction – Especially relevant for a Series A investment round. It is crucial to demonstrate existing achievements of a startup, which can include revenue growth over time, key accounts and their sources (big clients), and key milestones 
  • Competition – a startup should explain why it is different from its competitors and how they can monetize this difference.
  • Financials – Startups must prepare a comprehensive financial plan that is well-aligned with their growth strategy and realistic in its projections as well as based on past performance. At this stage, it is crucial for startups to have growing financials and KPIs.  

How to raise a Series A

The next stage in raising a Series A investment round is to structure documentation and construct a data room. This would consist of all relevant documents that can verify a startup’s legal position, indicate its business model, demonstrate its proven traction as well as present its growth plan. DOWNLOAD a checklist with all relevant due diligence documents here. It is important to align an upcoming investment round with existing shareholders and prepare the terms of a funding round. After that you will start searching for investors that may be interested in investing in a startup. For that purpose, creation of a target long list of prospective investors would be the best tool. Using that investor long list, founders can start contacting potential investors.

Reaching out to potential investors

The fundraising startup must be ready to respond to challenging inquiries. It has to provide more details regarding the company’s development strategy and financial projections during these meetings. To keep investors interested and involved, it is critical follow up with them after each interaction. This stage can be the most difficult for many startup owners. They face limited access to a network of investors, difficulty with approaching investors, pitching, and negotiating favourable terms. The normally short runway makes fundraising even more stressful for founders. That often leads to mistakes along the way due to having to also operate the business. As a result, many startups fail to raise a Series A funding round.  

Getting the right support

Given the current fundraising environment, one of the most effective solutions to overcome the fundraising complexity could be hiring an consultant. The consultant can help with all issues which startup founders are facing during that process. Experience in deal structuring can be very helpful. Downrounds have become the new normal, but they are not a must if you set the terms right. Venionaire Capitals transaction service team (based in London and Vienna) is an entrepreneurial partner of both startups and investors. As an investment company specialized in Venture Capital and Private Equity, we have been supporting more than 100 deals since 2012.

What we offer

We offer valuable advice through due diligence, valuation, deal structuring, and deal negotiating. Our expertise and investor network enable us to provide startups with the necessary support and guidelines to ensure their chances of successfully securing the funding they need to grow and succeed. We dedicate ourselves to helping startups reach their goals. So we welcome them to work with us and benefit from our expertise. 

In addition to our advisory services, Venionaire will always also look into direct investments through its actively managed funds, for the best deals run by its transaction team.  

 

References: 

Corporate Finance Institute. (2023, February 24). Series A Financing. 

EU-Startups. (2023, February 21). The Startup Funding Journey: A Guide to Pre-Seed, Seed, Series A, B, C, D, and E Funding. 

Sifted. (2023, March 6). Series A funding for startups: What VCs want to see from founders in 2023. 

 

Author: Denis Voldman

EVSI REPORT Q4 2022 | OUTLOOK FOR Q1 2023 INCREASES

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In our EVSI Report Q4 2022, we recorded another decrease in the index actual continuing the trend from Q1 and Q2.

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The keys to success in digital transformation for the publishing and media industry

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Benjamin Jentzsch, CEO and owner of Linde Verlag and Berthold Baurek-Karlic, CEO at Venionaire. discuss the future potential of digitization for publishers and media companies, as well as the role start-ups will play in this process.

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