In Zeiten globaler Spannungen, fragmentierter Märkte und wachsender Zurückhaltung institutioneller Investor:innen rückt ein traditionell unterschätzter Faktor in den Fokus: Vertrauen.
Q.ANT, a pioneer in photonic processing, today announced a €62 million Series A financing round to accelerate the commercialization of its energy-efficient photonic processors for artificial intelligence (AI) and high-performance computing (HPC).
Wie Family Offices in Krisenzeiten agieren – sie stellen sich nicht ins Rampenlicht, zeigen Mut bei Investitionen, verfügen über genügend Kapital und spielen ihr unternehmerisches Erbe aus.
Unter dem Motto „Creating Global Relations“ geht das World Venture Forum (WVF) von 30. Juni bis 5. Juli in seine bereits elfte Ausgabe.
Entrepreneurial ventures aim to bring novel ideas to life. Despite their brilliance, 90% of these ventures fail to become established companies (Krishna et al., 2016). As they grow, startups face different challenges at each stage of their life cycle. Successfully becoming an established firm is crucial to reducing the risk of failure (Picken, 2017; Rayport, 2022). The most dangerous phase is the “valley of death,” or the transition phase. During this phase, startups must prepare to scale and grow rapidly, often with limited resources (Graham, 2006). Successfully crossing this chasm is essential for a startup to expand operations and grow its customer base.
Early-stage startups often start with a small user base—typically their lead users. To become an established company, ventures need to scale both the firm and the customer base. Scaling often presents a significant risk, leading many startups to fail. They must address market risks and position themselves correctly (Picken, 2017). Research into strategies to overcome these challenges and the role of trust in this process is ongoing (Welter, 2012). Moreover, understanding the link between trust, entrepreneurship, and marketing practices to expand the customer base remains a key area of study.
A qualitative study interviewed 32 experts in entrepreneurship, including founders, investors, professors, and growth leads. This study adds to the literature on the connection between entrepreneurship and trust. It focuses on how startups can acquire and retain customers by engaging in trust-building strategies. The research explores how these strategies can be used to scale the customer base. The study does not focus on any specific industry or geography.
The research explored the relationship between scaling a growing venture and achieving customer base growth through customer trust. The author theorized that building trust positively impacts customer base scaling during the transition phase. New ventures often face the liability of newness, where trust is crucial. Successful customer base growth is vital for reducing the risk of failure.
The study tested a two-staged model through expert interviews. In the first stage, new ventures build trust by adopting proven strategies from the literature. These strategies help organizations gain customer trust. In the second stage, ventures leverage this trust to grow their customer base through marketing practices. The author proposed strategies to enhance trust during both stages. This approach helps ventures scale by growing their customer base and successfully navigating the transition phase.
The interviews showed that trust is crucial for startup survival. Building relationships with customers before, during, and after purchases is important. The trustworthiness of the founding team also plays a significant role. Being recognized as a domain expert enhances trust in the customer base. Transparent, simple, and consistent communication further builds trust.
Consistent relationship-building, customer feedback, and focusing on satisfaction are key to leveraging trust. These practices lead to customer base growth and increased word-of-mouth (WOM) promotion. Building and leveraging customer trust positively impacts customer base growth. This approach enhances the survival chances during the transition phase for scaling ventures.
Author: Sylvie Steinegger, Msc
In the world of startups and scaleups, every founder dreams of that one breakthrough moment, the unexpected event that sends their sales soaring. Startups usually run growth experiments for performance marketing and position themselves for the breakthrough moment. This can also come by surprise if the market winds start to blow towards the problem they are tackling. Is it luck or is it the fruit of hard work? Either one. It can happen to any startup, at any time and when lightning strikes, you’ve got to be ready to harness that energy and ride the wave. And sometimes a Netflix series called “Hack Your Health: The Secrets of Your Gut” is responsible for explosive growth.
So, you’ve got a killer idea, a passionate team, and a burning desire to change the world. But here’s the harsh reality: success isn’t just about having a great product. It’s about being ready to scale when the opportunity arises – and that can happen out of the blue. That means you have to build a strong foundation, stay agile, and always be prepared to pivot when the winds of change start blowing. This is crucial for those who want to use their once in a lifetime chance.
A recent example of such a striking incident, increasing sales momentum 20 to 30 fold, happened to our portfolio company Biome Diagnostics, just this week. Let’s take a closer look into it and share some learnings with all founders and investors out there.
Picture this: a normal day at the BiomeDX headquarters, when suddenly, the internet explodes with chatter about gut health, all thanks to a Netflix series called “Hack Your Health: The Secrets of Your Gut“. Although the topic of gut health has been scientifically en vogue for years, publications on the subject, books have been written, etc., the topic has only now really reached the general public through Netflix. Infotainment has hit, now everyone wants to optimise their gut health and is looking for the right products and partners online. In a matter of days, the world is buzzing about the microbiome, and BiomeDX finds itself at the epicenter of the craze.
With their flagship product, “myBioma,” poised to revolutionize the way we understand gut health, BiomeDX sees sales skyrocket overnight. Now, imagine this: in the blink of an eye, BiomeDX finds themselves not just doubling or tripling their sales, but multiplying them by a staggering factor of thirty! Yes, you read that right—thirtyfold growth in the blink of an eye! It’s the kind of meteoric rise that most startups dream of, and yet, for BiomeDX, it’s become a reality. But here’s the twist: they were ready. Ready to scale, ready to innovate, and ready to seize the moment when opportunity came knocking. It’s a testament to their foresight, their resilience, and their unwavering commitment to seizing every opportunity that comes their way.
So, what’s the lesson here for all you aspiring founders out there? It’s simple: always be ready for the unexpected. Success isn’t just about having a great idea—it’s about being prepared to capitalize on opportunities when they arise. Whether it’s a viral Netflix series like Hack your Health or a chance encounter with a potential investor, you’ve got to be ready to pounce and ride that wave of momentum all the way to the top.
So, are you ready to unleash your startup’s potential? The time to act is now. Just remember: when opportunity knocks, don’t just open the door—kick it down and make it yours. And who knows? With a little luck and a lot of hustle, you just might be the next BiomeDX, riding the wave of success all the way to the top!
And if you’re itching to dive deeper into the fascinating world of your gut microbiome, then look no further! Head over to https://mybioma.com/ to get your hands on a test kit and unlock the secrets of your microbiome today. Don’t miss out on the opportunity to take control of your health and embark on a journey of discovery with BiomeDX. Your gut will thank you!
Artificial Intelligence is without any doubt a daily companion for many of us —sometimes consciously, sometimes without us even realizing it. As we celebrate International Women’s Day, it’s essential to recognize the remarkable contributions of women who laid the foundation for the technological landscape we inhabit today. The extraordinary women we have chosen for this blog have / have had a significant impact on the evolution of computing technologies. Their groundbreaking work contributed significantly and furthermore set the stage for the development of artificial intelligence. Our blog does not claim to provide a comprehensive list of female scientists in AI for sure. These women are shining examples of women in science who without any doubt have achieved groundbreaking results.
Ada Lovelace is often hailed as the world’s first computer programmer. She left an indelible mark on the history of computing in a time where gender equality was not even a vision. In the mid-19th century, she foresaw the potential of Charles Babbage’s Analytical Engine to process not only numbers but also symbols. Lovelace’s detailed notes laid the groundwork for the concept of computer programming, a visionary perspective that resonates in the algorithms and codes powering AI systems today.
Grace Hopper, a pioneering computer scientist and U.S. Navy rear admiral, played a crucial role in the development of early programming languages. Her dedication led to the creation of COBOL (Common Business-Oriented Language), which remains influential in business and administrative systems, contributing to the foundations of modern computing. Hopper’s legacy undeniably endures in the languages that underpin the AI technologies shaping our future.
Dorothy Vaughan, an African-American mathematician at NASA, made significant contributions to the early days of computing. Her expertise in programming the IBM 7090, an early mainframe computer, laid the groundwork for modern computer programming techniques. Vaughan’s impact obviously transcends time, influencing the programming practices essential for the AI technologies we rely on today.
These pioneering women are akin to the great-great-great-grandmothers of AI, laying the groundwork for tools like ChatGPT and the myriad others that have emerged in recent years. As we acknowledge their incredible achievements, it’s especially important to reflect on the challenges they faced in times when gender equality was less than a distant concept. These trailblazers achieved their groundbreaking feats in an era when women’s rights were limited, with issues like the right to vote and domestic violence against women still prevalent and without legal consequences. Despite these challenges, these remarkable women forged ahead. The left an enduring legacy that inspires and empowers women in STEM fields today.
Even today, gender bias persists in professional settings, and contemporary female scientists continue to combat stereotypes. We salute all the women who continue to advance science with their work, enabling groundbreaking changes even today. Thus we would like to spotlight three of them here.
Radia Perlman, an American computer scientist, is renowned for her groundbreaking contributions to the field of computer networks. She developed the Spanning Tree Protocol (STP), a crucial mechanism for preventing loops in Ethernet networks. Her work was obviously fundamental to the stability of network topologies and played a significant role in laying the foundation for modern interconnected systems and the Internet. Often referred to as the “Mother of the Internet,” Perlman has had a substantial impact on shaping the structure and architecture of today’s digital age. Learn more about her work here.
Fei-Fei Li is a Chinese-American computer scientist and AI researcher. Her research in computer vision, machine learning, and cognitive neuroscience has been instrumental in advancing the capabilities of AI systems, particularly in image recognition. Li has worked on bridging the gap between computer vision and human vision, enabling machines to understand and interpret visual information more effectively. Her contributions have had indeed a profound impact on the development of AI applications in image and pattern recognition. Check out her profile!
Danica Kragic, a Yugoslavia-born Swedish roboticist and computer scientist, has established herself as a leading figure in the realms of robotics and artificial intelligence. She studied mechanical engineering at the University of Rijeka and obtained a Master of Science degree in 1995. Furthermore she holds a PhD in Computer Science from KTH Royal Institute of Technology in Stockholm. Her research has made significant contributions to various facets of robotics, including computer vision, machine learning, and human-robot interaction. Thus Kragic’s research finds practical applications in diverse fields such as manufacturing, healthcare, and autonomous systems. Learn more about Danica!
As we celebrate International Women’s Day, let us honor these ladies and all the others who contributed with their work and passion to today’s welfare. Let’s embrace their legacy, fostering an inclusive environment where the brilliance of women in science and technology continues to shine.
As a matter of fact, their stories remind us that progress is possible, even in the face of adversity. The pursuit of knowledge knows no gender boundaries. To rephrase it, the future of AI is brighter because of these extraordinary women. Their influence continues to resonate in the algorithms and innovations shaping our interconnected world.
In the dynamic world of venture capital, selecting the right fund manager is crucial for success and thus, returns. At Venionaire Capital AG, we believe that “First Time Managers” offer a valuable and exciting opportunity, particularly in Europe, which is often overlooked. Here are seven reasons why we believe investing in First Time VC Managers is worthwhile:
First-Time Managers often bring fresh and innovative perspectives to the table. They are willing to push boundaries and explore new avenues to achieve outstanding returns.
Being their first fund, First-Time Managers are highly motivated, usually heavily invested themselves (i.e., they have “Skin in the Game”), and often deliver more successful results. They are eager to build a positive track record that advances their career in the industry.
With fewer portfolio companies, First-Time Managers can invest more time and attention into each one. This engagement can lead to better decisions and ultimately, better returns.
First-Time Managers are often willing to focus on emerging markets or sectors, while more established fund managers may need to stick closer to their standing strategies. This access to new opportunities, seizing new market chances, can diversify your portfolio and increase your returns.
Without the burden of a long history or a set corporate culture, First-Time Managers can be more flexible in their approach. They can respond quicker to market changes and often act much more entrepreneurial or even unconventional.
Since First-Time Managers are managed more directly by the founding partners, risks can be better controlled compared to employees of an established manager (potentially with less experience). The potential to achieve higher returns is statistically proven. Of course, managers and a solid strategy must be carefully selected.
As one of the first investors in a fund, you can build a strong relationship with the management team. These relationships can prove invaluable over time. Both in terms of access to information and the ability to influence future investments.
Furthermore, at Venionaire Capital AG, we believe that combining investments in First-Time Managers with direct angel investments can be a strong strategy. This way, you can diversify your portfolio and leverage potential synergies between companies in your portfolio. Additionally, you can learn from the experiences and knowledge of fund managers.
As a matter of fact, we invest via the syndicate fund of the European Super Angels Club (ESAC), an initiative by KPMG Austria Partners and Venionaire Capital. With the combined financial strength and know-how we pool risk and gain access to young European top companies.
Whether you are an experienced investor or just entering the world of venture capital, we at Venionaire Capital AG are here to support you. We believe that First-Time Managers represent an exciting investment opportunity, and we look forward to helping you make the most of this opportunity.
In the world of venture capital, there is no one-size-fits-all approach. But we believe that First-Time Managers are worth serious consideration. Contact us today to learn how we can help you optimize your VC investment strategy.
How Business Angels select their projects, how cooperation with them works, and what founders should consider before dealing with a Business Angel. Berthold Baurek-Karlic, Austria’s Business Angel of the Year 2023, shares his insider knowledge.
Many startups have fantastic ideas. However, often they lack the necessary funds to bring these ideas to life. This is where investors and Business Angels like Berthold Baurek-Karlic come into play. Business Angels, however, don’t just act as financiers; they support companies right from the start with crucial industry insights and networks and serve as sparring partners. Frequently, they have been startup founders themselves, wanting to pass on their expertise to other young entrepreneurs and advance a specific subject. The expert explains what matters in this “temporary marriage,” how the collaboration between companies and Business Angels operates, and what businesses should consider before striking a deal with Business Angels.
Before seeking an investor or Business Angel, the expert advises companies to consider whether external financing is genuinely needed for a project. Often, “bootstrapping” – financing from one’s own resources – makes sense, which can ultimately be significantly more lucrative for companies.
The advice from Baurek-Karlic is to get in touch with potential Business Angels sooner rather than later. The earlier Business Angels come on board, the sooner they can support with their knowledge and network. It’s also crucial to navigate the world of Business Angels as early as possible to find the right one.
Besides having a good idea, before a deal with Business Angels, the company needs standard documents and data on financials, legal regulations, a business plan, etc. This allows Business Angels to gain an outside perspective on the company and its scalability. Essential for striking a deal are also soft factors such as the startup’s team dynamics and the personal traits of its members. Business Angels aim to determine whether collaboration with potential partners can work, how dedicated and open the team is to advice, and the resilience of future business partners.
Collaboration with a Business Angel usually lasts between three and five years. Just like any business, during this time, there are highs and lows. This is where Business Angels can offer support, helping companies maintain direction during challenging times, not getting too carried away in peak phases, providing backing when things aren’t going smoothly, and advising on sensitive professional matters.
Similar to how Business Angels check the business plans and financial data of companies before forming a connection, companies should also conduct a background check on potential Business Angels. Does the Business Angel and their network even fit with my company? What references are available? Can I contact a company that has already worked with the respective Business Angel? Ensuring that a Business Angel aligns with a company and that the collaboration will last for an extended period is crucial. A premature “exit” or withdrawal of the Business Angel often creates distrust among future investors and Business Angels.
The original interview was published in the Austrian Broadsheet “Wiener Wirtschaft – Die Zeitung der Wirtschafskammer Wien” on December 7, 2023.
This year has been a journey, filled with challenges, growth, success, and most importantly, the support of our community. To express our gratitude, we announce the Venionaire Capital Advent Calender 2023 — a month-long celebration with daily surprises and an exclusive giveaway.
Starting from December 1st, tune in daily to our LinkedIn channel to unveil each day’s surprise. Check out our LinkedIn page every day for a video featuring a little startup joke to keep the celebration light-hearted and fun. Our LinkedIn page becomes the hub of daily cheer, infusing the festive season with lighthearted humor to add an extra sparkle to the day.
In the Venionaire Capital Advent Calender, the prizes include four Venionaire Capital Merch Bundles and the new Venionaire Scarf. Every Merch Bundle consists of two items. There are three stylish Venionaire T-Shirts, a trendy Venionaire Growth Punks Zip Hoodie, all adorned with a sleek Venionaire Cap. Moreover, to keep our community warm and stylish, we’re also introducing the new Venionaire Scarf as an exclusive prize.
Iman Said, our Junior Public Relations Manager at Venionaire Capital, unveils the magic of the Venionaire Capital Advent Calender with a heartfelt poem.
Venionaire Capital AG (“Organizer”) organizes the “Advent Calendar 2023”, a promotional game via its LinkedIn page (“Promotion”). During the Promotion, every day from December 1st until December 24th, a participant in the Promotion will have the opportunity to win a specific prize/giveaway.
The organizer of the Promotion is not “LinkedIn”, but the Organizer; the Promotion has no connection to LinkedIn and is in no way sponsored, supported, or organized by LinkedIn.
As we raise a virtual toast to a year of growth and success, we extend our deepest gratitude to each member of the Venionaire Capital family. Here’s to another year of collaboration, innovation, and exciting opportunities on the horizon. Join us in making this celebration truly unforgettable!
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Venionaire Capital exclusively invests through the European Super Angels Club, for more information and application please go to the website. We do not accept direct investment proposals via this website.