Entrepreneurs need to be prepared to pitch their company, anytime, anywhere. An elevator pitch should be short and crisp – you only have a few minutes (2 – 5 min.) to explain your vision and trigger a spark of interest from your audience / investor. Pitching a startup is really difficult and we have a lot of respect for that. Founders need to master this skill set, as there are many talents out there, setting the bars higher every day.