Dealmatrix: From database to startup valuation calculator
New strategic partnership with startup300 AG
We are pleased to announce our strategic partnership with startup300 AG in Dealmatrix. Originally designed as a global startup database, the new Dealmatrix is now a startup valuation calculator after a pivot. Beta users will foreseeably be able to use the new service from August onwards. startup300 AG, listed on the Vienna Stock Exchange, acquired the startup database in an asset deal a year ago and is now taking a 20 percent stake as a strategic partner in Dealmatrix GmbH, which has been realigned by Venionaire Capital.
Standardization of startup valuation calculation
Dealmatrix aims to close the market gap of automation and standardization of industry-specific procedures for company valuation. Up to now in the industry the value of a startup has been determined jointly by founders and investors at the negotiating table. Ultimately; however, any capital measures must be able to objectify the value of the company by funds or strategic and institutional investors. In the calculation methods offered in the future, existing international valuation standards will be implemented to ensure global comparability of results. The approach of Dealmatrix aims at an objective classification of the enterprise value of young innovation companies looking for fresh capital.
Encouraging Test Results
Venionaire Capital had taken over Dealmatrix GmbH in 2019 and started to develop a software solution for a standardized business valuation of startups.
“In the start-up company valuation, a large amount of data and growth parameters must be regularly taken into account in order to evaluate growth opportunities and risks accordingly. International standards such as the IPEV (International Private Equity and Venture Valuation Guidelines) differ significantly from classic valuation models. Furthermore, they are complex to apply. The first market tests of the software showed a great demand both from startups and investors. In just a few weeks, the MVP of the valuation calculator has been used over a thousand times. We were able to collect a lot of valuable feedback to further improve the product”- says Berthold Baurek-Karlic, Managing Director of Dealmatrix GmbH and founder of Venionaire Capital.
startup300 as strategic partner
Both companies share the same drive to pursue the goal of offering a low-cost solution that is easy-to-use, but delivers meaningful and exploitable results.
“Conventional startup valuation approaches based on DCF, the Vienna method or KFS/BW1 can hardly be applied to growth companies in the high-tech sector or to high-risk startup investments. What should one derive and value from the history or peer group if there is no history or peer group? Then completely different parameters and indicators for a potential market value count”, says Michael Eisler, CEO of startup300 AG.
A professional company valuation is an important cornerstone in the startup ecosystem, because investors are increasingly turning to intensive strategic advice in screening startups to cushion risks.
“In order to survive internationally, investors must use established international standards in company valuation. The first version of Dealmatrix’s software and Venionaire Capital’s expertise in the field of startup company valuation finally convinced us” – Eisler continues.