The digital era has resulted in a significant shift in consumer behaviour and in particular, how information is received and shared. This is an age in which almost every industry is radically changed as a result of technology and the news industry is no exception to this rule. This report gives you an overview of the most important facts on the vertical of “technology, media and telecommunications” or short TMT.
As news providers shift offerings to meet consumer demands in an increasingly digital world, the largest challenge being faced is to create a profitable business model. Two prominent revenue models within digital news can be observed:
With the main revenue generation from:
Native advertising is gaining traction, with a predicted annual growth rate of 14.7% (p.a.).
By 2018, the predicted native advertising revenue in the United States is $21 bn.
With revenue generated from
Overall, global paywall revenue is predicted to experience an average growth rate of: 27.5% (p.a) between 2015 and 2019. By 2019, global paywall revenue is predicted to reach: $6.3 bn. Important trends in the outlook of digital news include the following:
Especially the trends in digital news regarding the mobile phone are interesting:
The legal framework of online news is complex, and copyright issues have caused tension between content providers and curators. For more information about this topic you can download the free report on Digital News.