Digital Revolution in Marketing – Growth Hacking

Digitization turns our world upside down – new business models, new organizational structures, new management, increasing automation and experimental strategies based on data. Corporate management, controlling and marketing demand completely different skills today, then just 10 years ago. Business is changing in all means and this can be felt most clearly in marketing. Growth Hacking, the evolution of marketing – … Read more

A glimpse on the Iranian startup ecosystem

When we talk in Austria about innovation and startups, we almost always reference to Silicon Valley, London or Berlin. However, the startup ecoystem is gathering speed in other parts of the world as well. Take Iran as an example. The oil rich country is still struggling with economic growth, but on the plus side Iran has a highly educated and young population, hungry for success … Read more