What is a startup? – Understanding the difference between ‘search and execute’

What is a startup? Esther Gons from the Dutch Startup Studio NEXT.Amsterdam wondered how easily Austrians use the term “startup” for every kind of new business. In this guest article, she explains how NEXT.amsterdam defines a startup and why it is important to use this term precisely.


Startups are everywhere, they are disrupting, new, fast and moving quickly. Rapid … Read more

What we can learn from the Silicon Valley Mindset

Silicon Valley is undoubtedly the most innovative region on the planet. Many people visit the valley every year to get an understanding of what makes this region so different. Is it the air, the water, the landscape? Or are people genetically different? Not so, because the 3.5 million people include 60.000 Germans, Austrians and Swiss who live and work here.… Read more

Hipsters collaborating with Suits: 3 tips how generations can work together

Now that the Generation Y is taking over as the main workforce in our economy, it is time for managers and companies to overcome long maintained stereotypes. Our guest author Martin Giesswein, Co-Founder of Digital City Vienna, explains why it doesn’t matter anymore if you wear a suit or tight jeans.


Stop quarreling about the bearded men with … Read more