How does the Venture Capital Method value a business?

29 August 2019,   By   

In our last article, we discussed the First Chicago approach for valuing early-stage companies. This method is fairly complex and can require substantial resources and expertise. What if founders or potential investors want to get a quick, rough valuation of a startup that doesn’t require many inputs or time?

In this situation, the Venture Capital approach offers the perfect solution. The VC method can be used to value early-stage, pre-revenue companies, which is why, it is known as valuation approach by venture capitalists all over the world. So, how does the venture captial method value a business? The idea is simple: VCs, as well as any other investors, realize their returns when a liquidity event (an exit) occurs, and they expect a certain rate of return for their investments.

This can be expressed as:

Expected Return on Investment (RoI) = Exit Value / Post-money Valuation

which means

Post-money Valuation =
Exit Value / Expected Return on Investment (RoI)

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Exit Value

The Exit Value (EV), or Terminal Value,  is the value the company is expected to be sold for. In the Venture Capital method, this is usually calculated as a multiple of the company’s revenues in the year of sale. Since thismethod is often used to value early stage, pre-revenue startups with negative cash slows, EBIT multiples are usually not applicable. Furthermore, for public companies finding the proper multiple is an easy task, their revenue and market cap information is free and readily available. For private companies, especially startups, this can prove to be a challenge. Data points are created only in events like fundraising or exits, and data is most commonly not published. Therefore, a mix of public company data and PE/VC databases is the best starting point for estimating an exit multiple. Illustrating on a practical example for a company that:
  • is expected to generate €15 million in revenues at the year of sale
  • assuming a sales multiple of 2

the anticipated Exit Value is €30 million.


Rate of Investment

The Rate of Investment, or Rate of Return, is often expressed as a multiple of the initial investment. The RoI is a function of risk perceived by investors. Since startups are inherently risky, and statistically most do not break even, the few that do succeed must “cover” for the rest, in order for the entire portfolio to provide sufficient returns. In addition, unlike traditional, public company investors, VCs are usually not fully diversified, most commonly holding 5-10 companies in their portfolio. For these reasons, the targeted RoI for early-stage companies are quite high, often reaching 10x.

Let’s go back to our example:

Exit Value of €30 million / exptected RoI of 10


€3 million
Post-money Valuation

In the case of a €500,000 investment, the Pre-money Valuation comes out to be €2,5 million. The investor’s stake would be:

€500,000 / €3 million

Further Remarks:

This calculation does not take into account future dilution. More likely than not, an investor in earlier rounds will experience dilution before an exit happens by the company issuing new stock in subsequent rounds. There are multiple ways to account for this effect. However, keeping true to VC method’s primary advantage of simplicity, we can just reduce the pre-money valuation by the expected dilution in future rounds.

In our example, if an investor expects their stake

  • to be reduced by 30% until the exit,
  • pre-money valuation drops to €1,75 million,
  • and the investors’ stake goes up to €500,000 / €2.25 million = 22,2%.

The Venture Capital method is by no means a comprehensive model for valuing early-stage companies. Nevertheless, because of its simplicity and straightforwardness, it is widely used as a rule of thumb and a starting point for more in-depth models.

UPDATE (31.03.2020): You may also want to know more about the impact of the current crisis situation on startup valuation in our latest article Startup Valuation During Crisis (COVID-19).


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More brain food?

Read our article about the Impact of Real Options on Valuations or learn what’s behind the term “Enterprise Value“.

The Business Angel Institute has some further readings for early-stage investors.

Valuation is one important part of the fundraising process: If you are a founder, read our article about fundraising. Our CEO Berthold Baurek-Karlic wrote on his private blog about different types of investors using different types of valuation methods (article in German).